If you've experienced business long enough, you know gaining new business is essential to the growth of one's company. In a few industry's new blood may be the lifeblood of the business and without it, you die. To be able to reach your full potential in your venture, you then will need to have ongoing marketing strategies which will grow your business every year.
A lot of Award Shop owners need to develop corporate business and gain them as a normal account. After all, who wouldn't want to have a nice repeat account with a corporation like, American Airlines or Wendy's? Gaining these kind of monthly accounts can boost your business and can also be utilized to secure other accounts aswell.
Think about https://mikestrophies.net/acrylic-awards-trophies/ ... you have an engraving business and you supply numerous products from plaques, trophies, badges, pens, etc... and you want to develop a merchant account with your local McDonald's. You might or may not know the owner, manager or anyone employed there on a personal basis at this time. However, when you do introduce yourself and your line of business, anticipate to hand the "decision maker" an extraordinary item. Not just a simple business card together with your contact info, provide them with something that may cause them to keep in mind you.
Here's the idea... Most people enjoy receiving a thing that has been personalized for them, something making use of their name on it. You being an engraver have a variety of items it is possible to engrave and present to the manager as gift, introducing your organization. Another impressive look is to have their company logo or corporate insignia engraved on the piece as well. I suggest creating a "sample" of what you would like to do for them on a monthly basis and plant the idea for them to present an Employee of the Month award.
Present the owner (or manager) with a 7x9 designer plaque that has their corporate logo and name engraved on it, along with wording that best describes the appreciation award. If you don't now have their logo on file, you can obtain it quite easily by searching the web for logos & clip art online. Additionally, create for them a name badge that also has their name and logo onto it. Plan to leave these things behind as a free sample, demonstrating your products and services.
Another nifty move to make is show them a large perpetual plaque. Something around a 10x13 with a nice brass header plate which has their corporate logo engraved large. If you own a laser engraver, laser their logo on black brass and present it on a walnut board. Also, double plate the header with an additional piece of gold brass and it'll cause the engraved logo to stand out more on the brass plate.
Having a worker of the Month award is great for showing appreciation to workers who do their job well. This will create an ongoing month-to-month award program which will enable you to showcase many other products you have available for them. Think about it, if you are the one doing their awards and then they want a banner for a particular promotion, they will call you. It's your organization that's on the forefront of their mind, because of them calling or seeing you every month for his or her Employee of the Month awards. Including getting additional nametags designed for new employees that are hired each week, month or quarter.
Establishing this sort of account will enable you to generate more accounts exactly like it. Imagine likely to other establishments with the same idea and adding the truth that you already take action for McDonald's, Wendy's, etc... This gives you more clout and in turn builds your corporate business faster.
Using these type of ideas to "get your foot in the door" will capture new business for the award shop and continue to grow your business.